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i Build Brand Promote

Become Visible Online, Attract Customers and Make More Sales With the best Marketing Strategies

Learn More Hire Me!

About Me

Web Development
Computer Engineering and Networking
Branding and Marketing
Who am i?

Itopa Jephthah.

One of 'The Few' who gets the Job done

With five years experience as a digital marketer and three years of rendering First class Photography services, I have become an authority in the digital sphere

Aside from creating vivid memories with my lenses, I have helped many of my clients build competitive brands and functional websites that helped them achieve their marketing goals.

Services

Computer Engineering and Networking

Purchase

Web Development

Every Business deserves a home online, I build professional and fully functional websites that helps give your visitors great user experience and pushes them to make purchase decisions

Branding

First Impression matters. I can help you build a great brand that create lasting impressions and help keep your business in the hearts of your customers

Marketing

Finding it hard to sell your products Online? I have winning marketing strategies that will help you attract customers and make more sales online

From My Blog

How to Start an Online Business - The Ultimate Guide

At this time and age, the internet has gone beyond those days when all we do is check emails.

Online technology is now at a stage where we now chat with family and friends through Instant messaging. And thanks to E-commerce, everyone can now shop online and get delivery of stuffs like foods, clothes and many other items you can think of from the comfort of their homes. You can even make video calls or watch your favorite TV programs or sport team play live.

As a matter of fact, Conducting Researches has never been easier, thanks to the availability of various resources on the internet.

Because the Internet has become pretty much part of our everyday lives, smart entrepreneurs are beginning to take their businesses online where it is easier to reach more customers. Developers, Content creators and businesses constantly work to make sure that online experiences evolve in such a way that we can easily shop, learn and connect.

The more time we spend online, the more increasingly available the digital opportunities become.

You no doubt want to leverage these digital opportunities available to build, grow and take your business to the next level.

The Big question is,

Where can you start from?

The main purpose of this blog is to teach you various and easy ways in which you can harness the digital opportunities available to build yourself an online business, become visible and measure your growth.

Your Online Goals

Knowing what you want to achieve online is pretty much a good route to starting an online business as it helps you set priorities and put your plans into place

There are many ways in which an online presence can help your business. These might include


  • Building relationships on social networks
  • Taking product orders online, 
  • Finding new customers or even keeping existing ones


The best way to begin is to ask yourself the simple question:

Why exactly do i want to be online?

Let's assume you own a Barbing salon, your ultimate goals might be to cut more people's hair, sell more premium services or sell more of the products you offer. But before anyone can walk through your door, they need to know you even exist. These are reasons you might want to go digital

Whatever your digital goals are or where you currently stand, your priorities would change naturally and grow as your business grows.

To make sure you are progressing and meeting your objectives, it is very important you measure your progress along the way. The online world also provides you a way to measure these progress through what we call Analytics. With Analytics, you are able to discover which of your goals are working out and where you need to improve.

Building Your Online Presence

There are a couple of options available online for you to build a digital presence such as

  • local listings, 
  • social media,  
  • website or even 
  • mobile apps. 
Getting these right can make a huge difference to your entrepreneurial  journey


Online Directories

Today, it is quite easy for any individual or business to get themselves an online space. While a website might be the first thing you think of, you necessarily do not have to start from there.

Assuming you make cakes or run a bakery in a place like Ota, Ogun State. Your first step to finding customers online or being found online might be to get your shop or office listed on local online directories like Google My Business.

So when someone searches google for Bakeries in Ota, you'd appear in the results. Despite having no website, your business shows up in result pages.


Social Media Pages

You might also decide to open social media pages like Facebook page, Instagram, Twitter or LinkedIn to give your customers a glimpse of your business and what you can do. These might include photos of beautiful cakes you make or videos of happy customers leaving feedback after having been rendered a wonderful service by you.

However, Inasmuch as there are a lot you can achieve without a website, it might get to a point your business needs a home of its own on the web - a one-stop shop where customers can easily find everything they need to know about you online.


Website

As you plan your website, the most important thing is to think about what you want people to do there.

Would you want them to call you or message you on WhatsApp, Visit your office, Buy Products directly from your site or even schedule an appointment?

Include your phone number or WhatsApp link on every page. Don't forget to include a map and driving direction on the contact page of your website.

You could even enable e-commerce functions so they can place orders for products and make payments without leaving your site


Mobile Apps

Websites are not the only online home anymore, Many businesses create mobile apps which their customers can download on their smartphones and tablets. This helps you leverage the different digital doors apps open up.

With mobile apps, you can create loyalty programs or send reminders and new offers to your customers directly on their smartphones.

Depending on your goals, you can opt in one or all of these. The most important thing is staking your claim online and allowing people find your business

Becoming Visible Online

How do you get to let your customers find you online?

Having established an online home, there are different ways through which you can let your prospective customers find you.  Here are examples:

  1. Search Engines
  2. Displays ads
  3. Social media
  4. Email Marketing


1. Search Engines

When someone types something on google for example, they're letting it know what exactly they are looking for. Lets assume you offer a service or sell a product that is relevant is being searched, search engines will show your business in the search results.

There are two ways in which you can use search engines to become visible,

Search Engine Optimization (SEO): 

This helps you promote your products in search results for free. SEO is all about getting your site in front of the right people who are searching for your products and services.

There are lots of ways to do this, which will be explained in the guide to search engine optimization, But the key is knowing the exact phrases people actually type on search engines. These are regarded to as keywords. 

Keywords are the most relevant words to your business. Understanding this will help you improve the way you show up when these words are actually searched

Search Engine Marketing (SEM): 

This lets you buy ads space in search result pages. Businesses pay to advertise to people searching for specific keywords online.

Major search engines like google use auction systems where lots of businesses compete by bidding on the keywords they'll actually love to target.

2. Display Ads

Display ads appear everywhere online and often come in different formats like text, images, videos and ads you can click on and interact with.

According to Google, the Display Network reaches over 90% of global internet users expanding across 2 million sites!

They can be a great way to get your messages out and you are able to choose who you want to see your ads and on what web pages or websites you want to appear on

3. Social Media

These are especially useful for building a brand/customer relationship. On most networks, you get to create pages or profiles for your business. You can enhance your connection with loads of people by starting meaningful conversations and sharing contents you've created thereby growing your business' online social presence

Below are Topics for you to get started with social media marketing
    What is social Media Marketing
  1. How to create a good social media marketing plan
  2.  The Guide to getting Social Media Engagement

4. Email Marketing

Outside the junk emails and inbox cluttering spam mails, email marketing can prove to be a game changer for your marketing endeavors.

Email marketing is best leveraged when you send relevant information and offers to people who already said they'd like to hear from you. This can be done by letting people sign up or opt-in to receive emails from you.

Under Email marketing, I'll Cover these Topics
  1. What is Email Marketing
  2. How Email Marketing Works
  3. How to Start Email Marketing
  4. Must Have Email Marketing tools

Conclusion

Everyday, thousands of business owners are making the web work for them. The opportunity to reach customers from around the corner and around the globe is too big to ignore. Its time to take the plunge,go digital and grow!

Contact Me

Phone :

+234 090 6432 8501

Location :

Sango Ota
Ogun State

Email :

info@itopajephthah.com